Jay@Play will introduce Wish Me Zoonicorns at Licensing Expo this May. Available for consumers to purchase this fall through direct-to-consumer TV advertising, the four soft Zoonicorn plush will interact with kids as they play. Three new music videos will also join the series of Zooniverse adventures.
Kids can make a wish when the magical Zoonicorn horn glows and listen for its enchanting sounds. The Wish Me Zoonicorns have four touch points with which kids can interact. When kids kiss the Zoonicorn on the nose, the horn glows, and then kids can make a wish. When kids blow the Zoonicorn a kiss, its glowing horn turns off for wish-time.
The three new animated music videos help young preschoolers learn important life lessons. New music videos include “Yes You Can” with Pancake the Otter, “Let Go,” featuring Jomi the Red Panda, and “Never Give Up” with Odessa the Ostrich.
A growing multi-platform entertainment property, Zoonicorn now has a total of eight music videos. The music videos both introduce kids to the characters and take them on adventures that teach important social-emotional development lessons. Eleven percent of kids who watched one video, also clicked through to watch another video.
Available this fall, the new Jay@Play Zoonicorns can be purchased via a 1-800 number, and the Jay@Play and Zoonicorn websites, and will be supported by a national advertising campaign.