Source: World of Women

The line between the world of digital collectibles and physical toys just blurred a bit more as Jazwares inked a multi-year, global licensing deal to serve as the master toy and collectible partner for the World of Women (WoW) NFT collective.

Under the new deal, Jazwares will create and market figures, dolls accessories, plush, vehicles, playsets, role-play items, costumes, and accessories inspired by the WoW NFT universe — a realm that celebrates diversity and inclusion across more than 10,000 pieces of digital art.

A World of Women art concept by Jazwares | Source: Jazwares

“WoW is the brainchild of renowned artist, Yam Karkai, who has created a strong community of dedicated enthusiasts during the rising popularity of NFTs,” says Jazwares President Laura Zebersky.

Karkai says that partnering with Jazwares extends the storytelling possibilities for the WoW brand.

“The Jazwares vision of a World of Women master toy partnership stood alone,” Karkai says. “Their general knowledge and enthusiasm for the NFT market is truly inspiring. We are ecstatic to work together, as well as directly with our incredible community, to bring the WoW franchise to this physical medium. Simply put, we cannot envision a better team to execute the next step in our storytelling.”

The WoW line consists of over 10,000 1:1 NFTs created by Karkai. The collection includes 27 different outfits, seven lip colors, and 14 skin tones. Additionally, WoW has high-profile supporters, including Eva Longoria and Gwyneth Paltrow, and recently inked a film and TV deal with Reese Witherspoon’s Hello Sunshine.

Related: Everything Old Is Collectible Again

“This collaboration will seamlessly integrate WoW’s unique styling in our Jazwares WoW branded line of products,” says Jazwares Chief Brand Officer Jeremy Padawer. “An NFT allows the holder to own the original; our line will allow the collecting community to also celebrate its fandom in empowering, high-end, fashionable dolls, toys, and collectibles. We are going to pull out all the stops to make this a phenomenal collecting experience.”

WoW also has partnership deals in place with Universal Music Group, Billboard, Christie’s, The Sandbox, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.