Jazwares recently promoted Sam Ferguson to vice president of licensing. Jazwares’ licensing department holds the rights to global youth entertainment brands and creates interactive brand experiences through toys and content. Ferguson recently participated in the BLE License This! as a panel judge, where he showed business owners the measures needed for a successful licensing strategy.

Ferguson will help Jazwares grow inbound licensing, as the company continues to develop its own IP’s designed to reach to new markets, audiences, and collaborations.