Industry big Jazwares has acquired another licensing agreement, this time with the well-known Hello Kitty and Friends brand from Sanrio.
“Hello Kitty is one of the world’s most popular cross-generational brands and as master toy licensee Jazwares has the tremendous opportunity to be part of its storied legacy at retail, helping shape and create an enormous and vibrant chapter of play,” says Jeremy Padawer, Chief Brand Officer, Jazwares. “We can’t wait to introduce fans of all ages to a new level of fun with our Hello Kitty and Friends line that offers an innovative and authentic way to interact with character favorites while also celebrating the beloved brand.”
Jazwares will design, manufacture, and market a varied line of toys featuring Sanrio characters, expected to launch in 2024. The line will include characters such as Hello Kitty, Kuromi, My Melody, Cinnamoroll, and Keroppi, as well as characters well-known from their associated Netflix series such as Aggretsuko and Gudetama. The line is expected to include plastic toys, plush, and seasonal items.
Jazwares has a long history of developing toys and other products with a number of popular brands such as Pokémon, Star Wars, CoComelon, and Fortnite.
