Jazwares is bringing Wham-O to the pet department | Source: Jazwares/Wham-O/The Toy Book

Jazwares inked a licensing deal with Anjar & Becker Associates and Wham-O to produce a new line of pet toys.

The new deal marks Jazwares’ first foray into the pet toy category as it continues to expand and diversify its product portfolio following a recent deal with Marvel that includes pet costumes and accessories. The Wham-O pet toy collection will include balls, discs, tug toys, plush, and more, inspired by the company’s classic American toy brands. The Wham-O lineup includes iconic toys, such as Slip N’ Slide, Frisbee, Hula Hoop, and more.

“Wham-O toys have been at the center of active play for families across America for decades,” says Michael Rinzler, executive vice president and partner, Jazwares. “As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category.”

Related: Wham-O Taps Anjar Co. and Becker Associates as Global Licensing Agency

“Jazwares has a reputation of bringing creativity, innovation, and quality toys to all their brands, and I’m confident that’s what they’ll do for the Wham-O brands for pet toys,” says Jonathan Becker, president of Anjar Co. LLC. “This opportunity will benefit pets and their owners everywhere and encourage active play all day.”

Pets are big business, and in recent years several toy brands — including Tonka and NERF — have made the jump from the toy department to the pet department. Jazwares’ Wham-O pet toys collection is set for release in the fall of 2022.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.