The initial CoComelon line from Jazwares will include plush, bath play, and role-play toys; vehicles; and figurines. The range is set to arrive in stores this fall, just in time for the holiday season. The toys will feature characters and items familiar to millions of young fans. CoComelon has more than 72 million subscribers and has gained 2.5 billion monthly views since launching on YouTube in 2006.
“Our primary goal with CoComelon has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” says Jay Jeon, founder and CEO of Treasure Studio Inc. and creator of CoComelon. “We’re excited about partnering with Jazwares to extend the benefits of our popular videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”
CoComelon features songs that help preschoolers learn letters, numbers, animal sounds, colors, and more. The upbeat videos gently impart positive, prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together.
“CoComelon is widely beloved by parents and kids alike with identifiable characters, iconic music, and relatable play patterns, and we definitely expect the brand to resonate in the toy aisle,” says Jeremy Padawer, executive vice president and partner at Jazwares.
“As more families are co-viewing content on YouTube, they are looking for new ways to enjoy their favorite characters and moments off-screen, making this the perfect time to debut a toy line inspired by the incredibly popular CoComelon programming,” adds Michael Rinzler, executive vice president and partner at Jazwares.