Jeff Garb | Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Jeff Garb, regional sales manager for the northeast at Diverse Marketing.

For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of 15 sales reps, Garb presented new toys, games, and gift products to more than 4,000 retailers, notably driving sales for Toysmith in the region. Garb joined Diverse Marketing last fall.

On the show, Garb discusses how the street he grew up on prompted him to join the industry and how the customer base is unique in the Northeast market. Additionally, Garb and Albritton discuss “force of nature” fads and how to make the best of them; best practices when recruiting and managing a sales team; and the recent changes and challenges to toy sales and how to pivot to best serve customers.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.