People of Play (POP) has appointed Jenna Stirling as Executive Director.

As a former Board Director and Membership and Programs Specialist for the American Specialty Toy Retailing Association (ASTRA), Stirling has played a pivotal role in fostering collaboration and driving initiatives that support the growth and success of the specialty toy industry. Her expertise and experience have provided her with a comprehensive understanding of the industry’s dynamics, challenges, and opportunities, positioning her to significantly impact the industry’s future.

Related: Watch: Mattel’s Richard Dickson Talks Toys and Innovation with People of Play Young Inventor Challenge Ambassador Kedar Narayan

“Jenna is like that mythical unicorn on our team, with a treasure trove of experience in the toy industry and a mind bursting with ideas,” says Mary Couzin, President of POP. “We are fortunate to be bringing her on board as we continue to rock our events, level up the POP platform, ignite sparks with Play in Education initiatives, and be the biggest cheerleaders for every tribe in the toy and game industry.”

About the author

Nadia Velit

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.

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