Source: Jerry Leigh/The Toy Book

Jerry Leigh of California inked a deal with NFL Properties and the NFL Players Association to create and market NFL-inspired costumes and roleplay products for kids, adults, and pets.

Under the new agreement brokered by Mix Licensing Group, Jerry Leigh will develop products across multiple categories in men’s, women’s, youth, infant, toddler, and pet sizes.

“NFL players are superheroes on and off the field, and this new costume product line will inspire fans to take their fandom to the next level as they transform into their favorite players,” says Nikki Pozzi, director, consumer products, NFL.

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“There is no denying the power of the NFL and NFLPA, and the devotion of the fans should be captured far beyond the sports aisle,” says Jerry Leigh President Andrew Leigh.

The new NFL product line is said to be pointed firmly at  “a new generation of fans who will get to emulate their favorite players such as Cam Jordan, Russell Wilson, Lamar Jackson, Larry Fitzgerald, Baker Mayfield, and Tua Tagovailoa among many others.”

The inaugural line will hit stores this fall, including mass retailers and NFL team shops.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.