Jess & JoJo Siwa Reveal New Licensing Deals for XOMG POP!

Ahead of next week’s Licensing Expo in Las Vegas, JoJo Siwa and her mom/business partner Jessalynn Siwa have inked a raft of new licensing deals and consumer products partnerships for XOMG POP!

XOMG POP! is a girl group that debuted less than two years ago on the NBC/Peacock unscripted series, Siwa’s Dance Pop Revolution and was previewed at last year’s Licensing Expo where they inked a host of deals with companies including Moose Toys, Rubies, and more. Since that time, the group performed with JoJo Siwa on her arena tour and booked national spots on America’s Got Talent and The Ellen DeGeneres Show. The group’s first album, Party Like a Pop Star hit No. 1 on iTunes upon its release in March.

Thomas Global Media brokered the new deals, which span a wide array of categories, including the XOMG POP! brand’s first foray into publishing.

https://www.youtube.com/watch?v=lUJkbHv0b4E

“We are so excited to announce more merchandise is coming out for XOMG POP! We have signed publishing deals with Scholastic and Insight Editions … and can’t wait for everyone to see our new XOMG POP! books next spring!” said Jess and JoJo Siwa in a joint statement.

The consumer products onslaught includes the following partnerships that will begin rolling out this year and throughout 2024:

Accessories from Verge (full range) and Accutime Watch Corporation (watches)
Apparel from Isaac Morris Limited (full range), Bioworld (full range), Brisco (T-Shirts), and Komar (sleepwear)
Arts and crafts DIY Sets from Fashion Angels
Beauty and bath from Scent Theory Products
Bedding and home goods from Jay Franco & Sons
Costumes from Rubies
Computers by Tanoshi Computers For Kids
Electronics and wheels with Sakar & KidDesigns
Film, television, and streaming with Pure Imagination Studios (animation & live-action)
Food & Beverage with Jade City Foods (full range)
Games & Puzzles Ceaco (puzzles)
Hair Accessories by Conair (full range)
Publishing with Scholastic & Insight Editions
Party Goods with H.E.R.
Swimwear from Bentex
Toys from Moose Toys
Travel Accessories & luggage by MiWorld (Full range)

This fall, XOMG POP! animated shorts will debut preceding a November cruise experience with Royal Caribbean. The live-action XOMG POP! feature film will be released next year.

For more on XOMG POP!, check out the 2023 Licensing & Entertainment issue of The Toy Book, available June 13. XOMG POP! will be in the house at Licensing Expo next week,

The Toy Book and sister publication The Pop Insider will also be in attendance at Licensing Expo. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.

To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.