Judy Basis (Photo courtesy of Facebook)

Judy Basis passed away Saturday, August 22, 2015. She battled cancer for more than 30 years.

Basis was a force in the licensing industry. She helped shape the way business takes place when she and her partner Harvey Stern launched The Licensing Book back in 1983 (Editor’s note: Both The Toy Book and The Licensing Book are owned by Adventure Publishing Group).

Industry veterans will remember her as someone they could count on for sound advice (both business and personal), and as an essential partner in growing their businesses when the licensing business was still in its infancy.

Donations can be made to:
PAP Corp for Cancer, Valencia Lakes
11600 Valencia Blvd.
Boynton Beach, Florida 33437
In Memory of Judith Basis

About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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