Julian Zag | Source: ZAG/The Toy Book

ZAG Worldwide‘s continued expansion has resulted in some additional responsibilities for Executive Vice President, Global Operations, Julian Zag.

The independent entertainment studio added a new title — head of global consumer products — to Zag’s resume, effective immediately.

“Julian has done a tremendous job since joining ZAG, leading and overseeing staggering growth across our business,” says ZAG Worldwide Founder and CEO Jeremy Zag. “Under Julian’s leadership, we have established and solidified incredible relationships with our partners and retailers across the globe; installed senior executives both in the U.S. and overseas to drive our ancillary business; established a successful gaming division in Tel Aviv; launched a robust e-commerce division in Europe and the U.S.; and opened new offices in Miami, Mexico, and Tel Aviv. I’m confident Julian is the right person to leverage our teams as we continue to grow with a focus on ZAG’s vision of storytelling, fan appreciation, and character growth across franchises.”

Julian Zag joined ZAG Worldwide in February 2019 and has led growth for its brands, including more than $1 billion in retail sales for the company’s flagship brand, Miraculous – Tales of Ladybug & Cat Noir. He’s currently ramping up efforts for this fall’s international launch of Zag’s new animated series Ghostforce and a previously unannounced Miraculous spin-off series that will debut further down the line.

Source: ZAG/The Toy Book

Related: ZAG Hits ‘Miraculous’ Milestone for Licensing, Retail Business

“2019 and 2020 have been incredible years for ZAG as we have seen the continuing demand for our Miraculous brand, not only across our established markets in Europe and key Latin American countries, but also here in the U.S. with the rollout of season four, and the excitement for our upcoming theatrical feature,” says Julian Zag. “We have more than 300 licensees now around the globe, and most recently we signed over 50 new licensing partners for the U.S. alone, with products to hit retail this fall and early spring 2022. With an exciting Miraculous spin-off series in the works and the fall world premiere of Ghostforce, we have an incredible team and best-in-class partners in place to further build our brand presence around the world.”

In recent months, ZAG’s efforts in the toy aisles have expanded thanks to a long-term partnership between Playmates Toys and ZAG Lab to develop and release Miraculous and Ghostforce products. Additionally, the company’s expansion has led to the hiring of numerous new executives from the likes of MGA Entertainment (MGAE), Mattel, ViacomCBS, Disney, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.