Sujata Luther has been named president of Just Play. Source: Just Play/the Toy Book

Just Play is growing its executive team as the company is expanding its global presence.

The company today named toy industry veteran Sujata Luther as president of Just Play.

Luther, who has consulted for the company in the past, will support Just Play’s growth and expansion. Luther, who has held executive roles at Nickelodeon, MGA Entertainment, and Mattel, will oversee the company’s day-to-day operations.

Related: Sesame Workshop Names Just Play as Multi-Territory Master Toy Licensee for Sesame Street

Geoffrey Greenberg and Charlie Emby, founders and current co-presidents of the company, will transition into co-CEOs to focus on long-term strategic planning and partnerships.

“We are excited for Sujata to helm our leadership team. Her many years of toy industry experience and expertise across strategy, insights, marketing, and organizational design will be an invaluable asset to Just Play as we enter into a new phase of growth,” Emby and Greenberg jointly said. “We’re proud of the many years of success that our passionate and hard-working team has delivered, and we’ve never been more excited about what the future holds for Just Play.” 

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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