Kassandra O’Brien | Source: ChizSix/The Toy Book

They’re getting the band back together.

Beginning Dec. 1, Kassandra O’Brien will reunite with Harold and Jennifer Chizick as senior vice president of marketing at the newly formed ChizSix Marketing & Media. O’Brien has more than a decade of experience in marketing toys, kids’ entertainment, and consumer goods throughout North America. She joins chief marketing officer Talya Gaborieau to round out the agency’s launch team.

“Jennifer, Talya, and I are overjoyed to welcome Kassandra into the family,” says ChizSix President and CEO Harold Chizick. “Kassandra was employee No. 1 in our previous venture so there wasn’t a doubt in our minds that when ChizSix was coming to life we wanted her on the team. I’ve known Kassandra for nearly 10 years and her drive and dedication fits the ChizSix DNA perfectly.”

Related: The Toy Book’s 2022 Innovation & STEM Issue is Here!

O’Brien joins the company from the Beacon Media Group, prior to which she worked with the Chizicks at ChizComm Ltd.

“I’m honored to be joining Harold, Jennifer, and Talya in this new and exciting venture,” O’Brien says. “It feels so natural and almost like a homecoming to be joining this amazing group of talented leaders. I’m elated for the future and can’t wait to see ChizSix grow and flourish.”

Based in Toronto, ChizSix is growing its initial client roster and making plans for 2023. Additional details will be revealed in the coming weeks.

Parties interested in learning more can reach out to Harold Chizick directly via email: Harold@ChizSix.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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