Kellytoy will debut four new characters Squishmallows characters exclusively for Justice retail stores.
The Squishmallows for Justice will retail at two sizes, jumbo and mini. The plush will be available in stores and online at www.shopjustice.com this October, with additional styles to be announced.
The four new characters include Bo, a rainbow colored Llamacorn; Autumn, a brown fox who loves playing the piano; Daisy, a white rabbit who adores jumping rope with her friends; and Sadie, an athletic blue sloth. Each character’s background story is detailed on its hangtag.
Justice will partner with a Girls with Heart Ambassador to create a video for the brand’s YouTube channel, featuring the Squishmallows for Justice.
