Following a trade showing at Toy Fair New York last month, Kellytoy’s Flip-A-Mallows are officially headed to retail.

The latest line extension for the popular Squishmallows brand debuts with six reversible styles and 12 characters in all. All six combinations are available in two sizes: 5-inch and 12-inch.


  • Gordon the Shark/Ricky the Clownfish;
  • Reginald the Corgi/Karina the Calico Cat;
  • Dawn the Fawn/Winston the Owl;
  • Devin the Dragon/Esmeralda the Unicorn;
  • Willow the Pegasus/Kimberly the Alpaca;
  • and Sharie the Sloth/Hans the Hedgehog.

At launch, Flip-A-Mallows are available individually at Learning Express, Five Below, and The Paper Store. More retailers will be added stock in the coming weeks. In addition, 12-inch Flip-A-Mallows three-packs will be available exclusively at in the weeks ahead.


The soft and snuggly Squishmallows have become Kellytoy’s bestselling line, with more than 475 characters available across 40 countries. More than 50 million Squishmallows have been sold to date. Depending on the character, members of the Squishmallow Squad are available in 5-, 8-, 12-, and 16-inch sizes.