World Turtle Day is May 23, and Kellytoy is supporting the effort with its line of collectible Squishmallows plush.

The company will be hosting daily Henry the Turtle Squishmallows prize pack giveaways from May 18 to May 22. Each winner will receive Henry the Turtle plush in four sizes. Fans are invited to follow @worldturtleday on Instagram and follow the entry instructions when announced.

“Kellytoy wants to show our support for American Turtle Rescue, which originated World Turtle Day back in 2000,” says Kellytoy CEO Jonathan Kelly. “Let’s help call more attention to the increasingly threatened plight of these magnificent creatures that have been around since the days of dinosaurs some 200 million years ago. And, of course, what better spokesman could we have than our own eloquent, Henry the Turtle?”

In Squishmallows lore, Henry is a famous sports announcer known by all the other Squishmallows for his fantastic voice. He can be heard providing insightful commentary on basketball, football, and baseball games, as well as his favorite sport, volleyball.

American Turtle Rescue created and launched World Turtle Day to increase respect for and knowledge of one of the world’s oldest creatures. Now observed around the globe, turtle and tortoise lovers are taking “shellfies” and holding “shellebrations” in the U.S., Canada, Pakistan, Borneo, India, Australia, the UK, Greece, and many other countries.