“This year, more than ever, we’re excited about the roles Squishmallows will play in helping people get into the holiday spirit during this upcoming snuggle season,” says Kellytoy Co-President Jonathan Kelly. “Whether the most huggable Christmas tree imaginable (Carol) or a teal gnome who loves eggnog ice cream (Norma), the holiday squad brings snuggly warmth and comfort to families and collectors during what is often a stressful time of year.”
Get ready to have some #HappyMallowdays! More than 10 festive new characters are joining Kellytoy/@Jazwares' @Squishmallows Holiday Squad! Get the full details at the Toy Book —> https://t.co/Jqc8u2JN7o #weknowplay #squishmallows pic.twitter.com/V4gfIa75XJ
— The Toy Book (@ToyBook) August 25, 2020
More than 10 festive new friends will join the Squad this year, and each character includes a hangtag with its name and backstory. The Squishmallows Holiday Squad will be available in four sizes: a 5-inch Squishmallow priced at $4.99, an 8-inch Squishmallow priced at $9.99, a 12-inch Squishmallow priced at $14.99, and a 16-inch Squishmallow priced at $19.99.
As we head toward the spooky season, Kellytoy will also release a new collection of Halloween Squishmallows.
More than 55 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad includes more than 500 characters in a multitude of different sizes.