Squishmallows Holiday

Christmas is still four months away, but Kellytoy‘s Squishmallows are getting festive.

This year’s Holiday Squad features eleven styles that are bound to top wish lists for the growing legion of Squishmallows fans that includes kids, tweens, collectors, and toy lovers of all ages.

“These special Squishmallows characters are like no other plush toy and will put anyone in the holiday spirit,” says Kellytoy CEO Jonathan Kelly. “Like to make snowmen? Then Manny is the friend for you! Don’t forget Elliot, who’s all bundled up to join you on a winter sleigh ride and for hot cocoa afterward. And, of course, Nick is always ready with a hearty ho-ho-ho. There’s a whole cast of loveable holiday characters, including three all new nutcrackers.”

Squishmallows at Sweet Suite
Kellytoy’s Squishmallows Holiday Squad (right) on display at the Toy Insider’s Sweet Suite. July 2019.

This year’s Squishmallows Holiday Squad includes:

  • Santa Nick
  • Penguin Jen
  • Brooke the Polar Bear
  • Reindeer Ruby
  • Snowman Manny
  • Elliot Elf
  • Jordan the Gingerbread Boy
  • Gina the Gingerbread Girl
  • Nutcracker Logan
  • Nutcracker Lorenzo
  • Nutcracker Luca

Squishmallows have become Kellytoy’s bestselling line, with more than 300 characters available across 40 countries. More than 28 million Squishmallows have been sold to date. Depending on the character, members of the Squishmallow Squad are available in 5-inch, 8-inch, 12-inch, and 16-inch sizes.

For those who aren’t quite ready for the mistletoe and holly, Kellytoy recently dropped the curtain on its 2019 Squishmallows Halloween Squad.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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