Pocket.watch appointed its first chief marketing officer.

Industry vet Kerry Tucker, previously CEO of Reese Witherspoon’s Hello Sunshine, joins the company to drive its content and consumer products marketing strategy, lead brand positioning, manage all public relations and corporate communications, and oversee the consumer experience for the outfit behind digital-first franchises such as Ryan’s World and the newly-announced Hobby Kids Adventures.

“Kerry has a proven track record as a dynamic, strategic, and innovative leader at both Fortune 500 companies and startups,” says pocket.watch Founder and CEO Chris M. Williams. “Her experience working with some of the most iconic brands in the world, including Martha Stewart, Victoria’s Secret, and CBS Corporation, will be invaluable during our next stage of growth.”

Tucker will work directly with key partners including Viacom/Nickelodeon, Amazon, Target, and Walmart, in addition to crafting tentpole events for back to school and holiday initiatives in support of pocket.watch’s consumer products lines.

“Pocket.watch is completely disrupting kids and family entertainment and I’m honored to be part of this powerful team,” comments Tucker. “I’m incredibly excited to bring innovative digital-first kids content and consumer products to market, expand and evolve our partnerships with creators, licensees, and retailers, and help establish pocket.watch as a leading global entertainment studio.”