Vlad and Niki

Vlad & Niki | Source: Haven Global/The Toy Book

Growing kidfluencers Vlad and Niki Vashketov are gearing up for brand expansion.

The duo behind their namesake Vlad & Niki YouTube channel inked deals with Entertainment Retail Enterprises (ERE) and Evode Group Ltd. for branded fashions and other products around the world. ERE will create items for the duo in North America while Evode will handle select international markets. Retail Monster brokered the deal between ERE and Vlad and Niki’s global licensing agent, Haven Global.

“We know that most kids would prefer to wear collections inspired by their favorite YouTube stars,” says Michael Connolly, founder of Retail Monster. “The ERE range of products will be a lifestyle line of fun and trend-right apparel that children would be proud to wear, so they can be like Vlad and Niki.”

Earlier this year, Vlad and Niki inked toy deals with both Playmates and ZURU for products set to hit retail next year. In June, WildBrain CPLG was tapped to represent the boys in EMEA and Russia.