Todd Whitbeck

KidKraft Inc. hired Todd Whitbeck to serve as the company’s chief financial officer.

With more than 30 years of experience in finance and corporate development, Whitbeck comes to KidKraft from CANarchy, where he served as chief financial officer and head of business development, sales, marketing, and administrative functions for the collective of craft beer breweries. At KidKraft, Whitbeck will oversee global financial operations and work closely with CEO Geoff Walker on continued growth and international expansion as the company builds on its 50-year legacy in the toy and juvenile product industry.

“Todd is a seasoned finance executive and his leadership will help drive KidKraft’s growth strategies,” Walker says. “I’m excited for his partnership and to welcome him as a key member of our executive team.”

Whitbeck’s other experience includes CFO roles at JP Energy, Sears Holdings Corp., and CompUSA, in addition to a successful run at Water Pik Inc., during which time he worked with MidOcean Partners to orchestrate the sale of the company. MidOcean is the private equity firm that currently owns KidKraft.

“I look forward to working with Geoff and the team at KidKraft and to leveraging my prior experience to fuel the company’s growth,” Whitbeck says. “Having worked across many industries throughout my career, it’s refreshing after all these years to work with a company that inspires the imaginations of children who will lead future generations.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.