KidKraft Inc. hired Todd Whitbeck to serve as the company’s chief financial officer.

With more than 30 years of experience in finance and corporate development, Whitbeck comes to KidKraft from CANarchy, where he served as chief financial officer and head of business development, sales, marketing, and administrative functions for the collective of craft beer breweries. At KidKraft, Whitbeck will oversee global financial operations and work closely with CEO Geoff Walker on continued growth and international expansion as the company builds on its 50-year legacy in the toy and juvenile product industry.

“Todd is a seasoned finance executive and his leadership will help drive KidKraft’s growth strategies,” Walker says. “I’m excited for his partnership and to welcome him as a key member of our executive team.”

Whitbeck’s other experience includes CFO roles at JP Energy, Sears Holdings Corp., and CompUSA, in addition to a successful run at Water Pik Inc., during which time he worked with MidOcean Partners to orchestrate the sale of the company. MidOcean is the private equity firm that currently owns KidKraft.

“I look forward to working with Geoff and the team at KidKraft and to leveraging my prior experience to fuel the company’s growth,” Whitbeck says. “Having worked across many industries throughout my career, it’s refreshing after all these years to work with a company that inspires the imaginations of children who will lead future generations.”