Source: Genius Brands International

The facewear category is one of this year’s most unexpected new product channels and it continues to grow with new licensed varieties added to the mix.

Starting today, cloth masks featuring characters from the bestselling book franchise and Netflix preschool series, Llama Llama are available exclusively through MaskClub. The masks were made possible under a new deal between MaskClub’s parent company, Trevco, and Genius Brands International.

Genius Brands plans to donate a percentage of the proceeds from each mask sale to the Save the Children organization. Jennifer Garner, who stars in the Llama Llama series on Netflix, serves as an ambassador and holds a spot on the Board of Trustees for the organization.

“When we learned from Trevco about the launch of MaskClub and all of the wonderful work they are doing on charity front to make a difference during this time, we knew we wanted to immediately get involved,” says Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “We are honored to have Llama Llama be a part of this initiative, and we look forward to donating to Save the Children in author Anna Dewdney’s memory.”

Additionally, for every mask purchased, MaskClub is donating a medical-grade mask to First Responders Children’s Foundation for distribution to paramedics, emergency medical technicians, police officers, firefighters, and medical personnel treating COVID-19 patients.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.