Source: Genius Brands International

The facewear category is one of this year’s most unexpected new product channels and it continues to grow with new licensed varieties added to the mix.

Starting today, cloth masks featuring characters from the bestselling book franchise and Netflix preschool series, Llama Llama are available exclusively through MaskClub. The masks were made possible under a new deal between MaskClub’s parent company, Trevco, and Genius Brands International.

Genius Brands plans to donate a percentage of the proceeds from each mask sale to the Save the Children organization. Jennifer Garner, who stars in the Llama Llama series on Netflix, serves as an ambassador and holds a spot on the Board of Trustees for the organization.

“When we learned from Trevco about the launch of MaskClub and all of the wonderful work they are doing on charity front to make a difference during this time, we knew we wanted to immediately get involved,” says Lloyd Mintz, senior vice president, global consumer products, Genius Brands. “We are honored to have Llama Llama be a part of this initiative, and we look forward to donating to Save the Children in author Anna Dewdney’s memory.”

Additionally, for every mask purchased, MaskClub is donating a medical-grade mask to First Responders Children’s Foundation for distribution to paramedics, emergency medical technicians, police officers, firefighters, and medical personnel treating COVID-19 patients.