The nonprofits are joining forces to launch the Great Toy Giveaway, through which kids will distribute toys to other kids in need throughout children’s hospitals, homeless shelters, military bases, schools, and community centers. Kids for Peace, the organization behind the Great Kindness Challenge, looks to the Great Toy Giveaway as another initiative that will tap into the “big-hearted joy” of empowering kids to take an active role in creating a culture of kindness.
“Kids have the biggest hearts and love helping others,” says Jill McManigal, co-founder and executive director of Kids for Peace. “As a youth-empowerment organization, we are always looking for ways to encourage kids to uplift the world through love and action, so when the chance to partner with the Toy Foundation came along, we enthusiastically welcomed this beautiful opportunity.”
Schools in California, Florida, Illinois, New Jersey, and New York will receive toy donations from the toy industry. Students at each school will be guided to identify the needs within their own communities as they work to bring smiles and joy to kids in need.
“As a charity that donates millions of toys to millions of children in need annually, the Toy Foundation was inspired to partner with Kids for Peace to expand their toy distribution to schools, offering a unique opportunity for kids to help other kids,” says Jean Butler, executive director of the Toy Foundation. “Peer-to-peer giving is a wonderful way to provide joy and comfort to children in need through the experience of toys and play.”
Students will add a personalized note of friendship to each toy delivered, and in some locations, students will not only deliver the toys — but will also spend time playing with their new friends.
The Toy Foundation’s Toy Bank is currently accepting donations for the Great Toy Giveaway. Companies located in California, New York, New Jersey, Illinois, and Florida are especially encouraged to participate in order to save on shipping costs. For more information on where to send toys, please contact Elizabeth Max at the Toy Foundation.