In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Kids Industries CEO and Co-Founder Gary Pope to the show. Pope leads a team of researchers, strategists, creatives, and developers that work to help toy, entertainment, and consumer products companies better connect with families around the world.
Kids Industries has served a variety of companies and brands over the past 20 years, including Mattel, Playmobil, WWE, Disney, Save the Children, PepsiCo, Amazon, and more.
On the show, Albritton and Pope discuss Kids Industries’ “Super 6” — six key components that work together to create a successful marketing campaign. Additionally, the duo discusses hot topics, including mental health and sustainability.
The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more. They’re also now available on Amazon Podcasts.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 100 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.