Wii, DS, Oreo, and McDonald’s Top Kids’ Most Loved Brands List

Kids participate in more than $500 billion in consumer spending every year. Parents consider their preferences in categories ranging from school supplies to desserts to family entertainment. Market research and consulting firm Smarty Pants reveals the 100 Most Loved Brands of America’s kids and tweens. Nintendo’s Wii and DS top the 2009 list. Read on for the list!

Kids’ 25 Most Loved Brands – 2009
1.  Wii
2.  Nintendo DS
3.  Oreo
4.  McDonald’s
5.  M&M’S
6.  Doritos
7.  Nickelodeon
8.  Kraft Macaroni & Cheese
9.  Cheetos
10. Disney
11. Popsicle
12. iPod
13. Disney Channel
14. PlayStation
15. Reese’s
16. Crayola
17. Cartoon Network
18. Chips Ahoy!
19. Pizza Hut
20. Toys“R”Us
21. Burger King
22. Nick.com
23. Starburst
24. Skittles
25. Lunchables

According to “Young Love”– a  study among 4,700 American kids and parents – the brands that win with 6 to 12-year-olds are those that deliver on:

  • Quality family time
  • Age-appropriate content
  • Parent-approved indulgence
  • Variety/choice
  • Accessible “cool”
  • Chatter-worthy advertising

Brands like Nickelodeon and McDonald’s that delight both kids and tweens across gender garner the highest brand affinity scores and usage. Brands that allow kids to connect with their families also rise to the top.

Young Love was conducted online among a representative sample of U.S. households with children. More than 260 consumer brands across 20 categories were evaluated as part of the independent, nine-month study.