Kids Most Loved Brands

Wii, DS, Oreo, and McDonald’s Top Kids’ Most Loved Brands List

Kids participate in more than $500 billion in consumer spending every year. Parents consider their preferences in categories ranging from school supplies to desserts to family entertainment. Market research and consulting firm Smarty Pants reveals the 100 Most Loved Brands of America’s kids and tweens. Nintendo’s Wii and DS top the 2009 list. Read on for the list!

Kids’ 25 Most Loved Brands – 2009
1.  Wii
2.  Nintendo DS
3.  Oreo
4.  McDonald’s
5.  M&M’S
6.  Doritos
7.  Nickelodeon
8.  Kraft Macaroni & Cheese
9.  Cheetos
10. Disney
11. Popsicle
12. iPod
13. Disney Channel
14. PlayStation
15. Reese’s
16. Crayola
17. Cartoon Network
18. Chips Ahoy!
19. Pizza Hut
20. Toys“R”Us
21. Burger King
23. Starburst
24. Skittles
25. Lunchables

According to “Young Love”– a  study among 4,700 American kids and parents – the brands that win with 6 to 12-year-olds are those that deliver on:

  • Quality family time
  • Age-appropriate content
  • Parent-approved indulgence
  • Variety/choice
  • Accessible “cool”
  • Chatter-worthy advertising

Brands like Nickelodeon and McDonald’s that delight both kids and tweens across gender garner the highest brand affinity scores and usage. Brands that allow kids to connect with their families also rise to the top.

Young Love was conducted online among a representative sample of U.S. households with children. More than 260 consumer brands across 20 categories were evaluated as part of the independent, nine-month study.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.