Kids Preferred launched the Yarn Zombies brand at Comic-Con. The brand includes, Zombie collectibles, and fashion accessories. The first licensed Yarn Zombies collectibles is known as Jujuz, and all have unique “mojo-protecting” special powers.
Yarn Zombies, was formed by toy veterans John Lee and Jerry Welch who wanted a fresh, entertaining-yet-believable perspective in defining the real zombie phenomenon and providing the antidote to the zombie disease. Lee founded Learning Curve Toys, Callaway Digital Arts, and Bambini Partners, and Welch is former owner of FAO Schwarz and CEO of Zany Brainy and the Right Start.
Kids Preferred now offers the line of mojo-protecting collectibles designed to help adolescents have more fun and worry less. With Yarn Zombies, Kids Preferred is reaching out to a new age group and category, and is offering additional product diversity. All Yarn Zombies are available onAugust 10 to wholesalers.
The first licensed Jujuz is designed for grades 8 and up, includes Fangz, Anita, Brand and Angie, Roxy, Lobez, Count, Muffy, and Sokz.
