Kids Russia 2021 | Source: Spielwarenmesse eG

While in-person events are still struggling to restart in North America, international trade shows are back in action.

Following a successful run for Toy & Edu China, Baby & Stroller China, and Licensing China last month, Kids Russia took place at the Crocus Expo International Exhibition Centre last week. Organized by Grand Expo, CJSC — a Russian joint-stock company in which Spielwarenmesse eG holds a majority stake — Kids Russia signals the reopening of the trade show circuit in Eastern Europe.

The event — concurrently with Licensing World Russia and the Russian Stationery Forum —  welcomed 10,000 attendees and 91 exhibitors from 22 countries.

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“Industry representatives were delighted to be able to meet again in person at the 15th Kids Russia,” says Ernst Kick, CEO of Spielwarenmesse eG. “They certainly made the most of the event to talk shop and do business. The retailers and buyers not only gained an insight into the latest innovations but also benefitted from the seminars on market-related topics.”

Organizers are planning the next Kids Russia to take place in Moscow from March 1-3, 2022.