Kids2 Appoints Frank Tyneski to Lead Experience Design

The “multiyear reinvention” of Kids2 continues as Frank Tyneski joins the team, who will assume the newly created position of vice president, experience design.

Tyneski, who led global consumer design and experience at Dell Inc., was given the Design of the Decade Award for the Motorola TalkAbout line of two-way radios. He will lead innovation platforms and product development at Kids2 for both its home and play divisions. The move comes as part of the company’s path to becoming “a design-driven company.”

Kids2 Frank Tyneski

In addition to his work at Dell, Tyneski led experience design at BlackBerry, where he was responsible for creating the first consumer mobile phone products. He started his career in the Cadillac Studio at General Motors followed by a stint at Fisher-Price prior to his work in the tech sector.

Kids2 — the maker of Baby Einstein, Bright Starts, and Ingenuity Baby — recently rebranded itself and broke ground on a new manufacturing facility in China.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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