Source: Hasbro/the Toy Book

The leader of Hasbro‘s newly created Global Consumer Innovation Organization unit has been hired within.

Effective immediately, Kim Boyd has been promoted to head of global brands and consumer innovation at Hasbro. In her new role, Boyd will be responsible for driving the company’s brands globally with consumer-led innovation. Working across the company’s toy and game franchises, and in partnership with eOne and Wizards of the Coast, she will spearhead global commercial and consumer alignment. Boyd will be based in Hasbro’s Pawtucket headquarters and report to Eric Nyman, chief consumer officer and COO of Hasbro.

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“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro consumer products, eOne entertainment, and Wizards digital gaming divisions,” Nyman says. “As consumer preferences rapidly change, the promotion of Kim Boyd to the Head of Global Brands and Consumer Innovation positions us to drive that vision forward. With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world-class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”

Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently senior vice president and general manager of global brands. She has led brand teams across several categories, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business.