From Simon & Schuster and Scholastic to Toys “R” Us, Lellos’s career has run the gamut between books and toys. Now, as the president of Klutz, she applies all of those experiences toward directing one of the most trusted brands for kids. In the podcast, Albritton and Lellos discuss the challenges of finding and delivering the “just right” book or toy for each kid, and the various challenges of book publishing versus toy manufacturing. Lellos also shares insight on her vision for Klutz Jr., Klutz Maker Lab, and how to capture the tween market.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.