The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213.
Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel.
Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The company introduced the KRE-O brand last year with building sets featuring the Transformers characters, and this year they introduced the KRE-O Battleship line. New KRE-O Battleship and KRE-O Transformers sets will be on display in the Hasbro booth, including new KRE-O Transformers expressions: KRE-O Transformers Microchangers and KRE-O Transformers Microchangers Combiners. Fans will get a chance to snap a photo with KRE-O character statues including Transformers Bumblebee, a Battleship Alien, and Star Trek’s Captain Kirk, all with their Kreon expressions. Fans will also be eligible to receive a special edition KRE-O Battleship Battle-Boat building set sample pack, which will be distributed throughout the show while supplies last.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
