LEGO Storage Solutions | Source: Room Copenhagen

Beginning March 1, Toronto-based Kroeger Inc. will offer a full range of colorful — and creative — storage solutions inspired by LEGO and Crayola.

Under a deal with Room Copenhagen, Kroeger has been granted “near-exclusive” distribution rights for the company’s products. Kroeger says that it plans to extend the reach of Room Copenhagen’s product line — which includes LEGO storage boxes shaped like bricks and minifigure heads and wall hangers and storage tubs shaped like Crayola crayons — to retailers across specialty, mid-tier, mass, and digital channels.

“With Room Copenhagen’s products, you play and display your favorite brands in new and exciting modern ways, combining the functionality of storage with the inspiring and colorful world of household brand names like LEGO and Crayola,” says Kroeger President Grant Chapman.

Crayola Storage Solutions | Source: Room Copenhagen

Related: The LEGO Group, Target Partner for Exclusive Range of LEGO Lifestyle Products

Room Copenhagen inked the deal with Kroeger after a search for a new sales and distribution partner to grow their business in one of the world’s largest markets for LEGO and Crayola products.

“Partnering with a passionate and motivated sales force and domestic stocking distributor like Kroeger has demonstrated that we are aggressively focused on expansion and growth in the North American market,” says Room Copenhagen’s Executive Director, Morten Pedersen.

Kroeger’s current distribution portfolio includes products from Basic Fun!, Big G Creative, GUND, Mattel, Spin Master, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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