Marvel Hero Tales

A web-slinging kid from Queens inspired the development of the latest educational storytelling app from Kuato Studios — Marvel Hero Tales.

The new app for iOS and Android offers kids ages 7 to 11 a new way to experience Marvel stories while helping to develop their language and reading skills. Launching with familiar heroes, including Ms. Marvel and Spider-Man, kids will receive an on-screen assist from the iconic characters, who will guide players through creating their own comic books in an effort to improve both vocabulary and expressive language skills. Additional content featuring heroes such as Captain America and Captain Marvel, along with villains such as the Green Goblin will also be available.

“This is the most personal project I’ve ever been involved with, not just because of my love of the Marvel Universe, but also because as a child with undiagnosed dyslexia, school, and particularly reading, was incredibly challenging for me,” says Mark Horneff, CEO of Kuato Studios. “I remember one day when I was 8, my Mum picked me up from school and gave me a copy of Spider-Man — my very first introduction to Marvel. From that moment on I was hooked; I read it cover to cover every day. Those adventures fed not only my imagination, but my confidence as a storyteller and my passion for reading. My hope is that Marvel Hero Tales will inspire a new generation of Marvel readers and storytellers, and in some small way, allow that 8-year-old to repay some of the debt I owe to Peter Parker.”

Kuato Studios worked closely with the Centre For Applied Language Studies at the University of Portland, as well as teachers and schools in the UK, to develop specific vocabulary content for the app, which is based on the Corpus of Contemporary American English and mapped to U.S. and UK literacy grade standards.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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