Lakeshore Learning Pop-Up Store at Mall of America

During Labor Day weekend, Lakeshore opened its first-ever pop-up store.

Located at the Mall of America in Bloomington, Minnesota, Lakeshore’s Gifts for Growing Minds pop-up will be open through the holiday season, with an open layout that allows kids to go hands-on with new toys at activity stations throughout the shop. The 200 square-foot shop is a curated showcase of gifts for kids ages 0-11 as featured in Lakeshore’s Gifts for Growing Minds catalog, which will begin hitting mailboxes this month. The shop will be staffed by Lakeshore’s “learn & play” experts, who will be able to answer questions and make suggestions.

Lakeshore Pop-Up Shop

“We are so excited to bring the Lakeshore brand to life in the Mall of America,” says Seth Zimmerman, chief creative officer at Lakeshore. “Our interactive Gifts for Growing Minds pop-up invites kids and families to experience Lakeshore as never before.”

Lakeshore currently serves families and teachers at 60 stores across the country, and through its famous catalogs and website. The company will donate $1 from every Gifts for Growing Minds order to DonorsChoose to support classrooms in need.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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