During Labor Day weekend, Lakeshore opened its first-ever pop-up store.

Located at the Mall of America in Bloomington, Minnesota, Lakeshore’s Gifts for Growing Minds pop-up will be open through the holiday season, with an open layout that allows kids to go hands-on with new toys at activity stations throughout the shop. The 200 square-foot shop is a curated showcase of gifts for kids ages 0-11 as featured in Lakeshore’s Gifts for Growing Minds catalog, which will begin hitting mailboxes this month. The shop will be staffed by Lakeshore’s “learn & play” experts, who will be able to answer questions and make suggestions.

Lakeshore Pop-Up Shop

“We are so excited to bring the Lakeshore brand to life in the Mall of America,” says Seth Zimmerman, chief creative officer at Lakeshore. “Our interactive Gifts for Growing Minds pop-up invites kids and families to experience Lakeshore as never before.”

Lakeshore currently serves families and teachers at 60 stores across the country, and through its famous catalogs and website. The company will donate $1 from every Gifts for Growing Minds order to DonorsChoose to support classrooms in need.