Last month, MGA Entertainment, Inc. (MGAE) pulled back the curtain on its long-awaited relaunch of the Lalaloopsy brand at the Toy Insider‘s Sweet Suite @ Home Event. Now, the brand is officially back on store shelves with a 10th anniversary collection of 25 Lalaloopsy dolls.
The new collection includes reissues of fan-favorite dolls along with new editions. With a focus on classic doll play paired with an emphasis on DIY crafting, each doll has a unique “sewn-on” date and comes with a pet. The dolls are packaged in low-waste packaging that becomes a playset that kids can use to create their own interpretation of Lalaloopsy Land.
“We’re so excited to share Lalaloopsy with a whole new generation of children who will love to play with her,” says MGAE CEO and Founder Isaac Larian. “It’s obvious our fans miss Lalaloopsy with the amazing petition from moms. Young children love the cute characters, magical stories, and traditional creative play and we love to make our fans happy with the return of Lalaloopsy.”
Following its successful content offerings for brands such as L.O.L. Surprise!, MGAE launched a new digital series, Lalaloopsy: Let’s Create on YouTube. Additionally, catalog titles including the Netflix Original Series We’re Lalaloopsy and a collection of animated films can be found streaming on Amazon Prime Video, cable, and more.
The new range of Lalaloopsy toys includes Lalaloopsy Dolls, Lalaloopsy Silly Hair Dolls, Lalaloopsy Littles Dolls, and the Lalaloopsy Sew Royal Princess Party packs. Products are available now at major retailers, including Amazon, Target, and Walmart.