Learning Express Toys

Learning Express Toys hosts its annual franchise-wide convention in various locations ever year. Last month, its store owners, managers, home office employees, and vendors, gathered in Kingsport, Tenn. to present its top vendors with awards. The following awards were presented during this year’s convention:

Product Awards
Awarded to products new to Learning Express in Fall 2017 or Spring 2018 based upon originality, creativity, leading edge design, and sales performance in each of the following categories:
Arts and Crafts: Hide & Seek Rock Painting Kit (Creativity for Kids)
Infant/Toddler: Flappy the Elephant (Gund)
Preschool: Pop-Up Basketball Game (Epoch Everlasting Play)
Action, Skill and Sports: Laser X (Toysmith)
Construction: Open Play Tubes (Plus-Plus USA)
Impulse: Needoh Glob (Schylling)
Science: Holographic Mixed By Me Thinking Putty Kit (Crazy Aaron’s)
Games: ITZI (Carma Games)
Plush: Squeezamals (License 2 Play)
Tween: Fizzy DIY Bath Bombs Kit (ALEX Brands)

Vendor Awards
Best Customer Service Award: Awarded to the vendor that is always in-stock and ships on time; has quick order turnaround time; acts quickly to handle returns, defectives and any discrepancies; and provides consistent and timely communication to both the storeowners and buying group
Top Trenz and Toysmith (tie)
Best New Vendor Award: Awarded to a new vendor who quickly understood the uniqueness of the Learning Express franchise system, has been very supportive of our individual storeowners, and whose product is innovative and performs well in our stores. 
Wireless Expres
Best Marketing Program Award: Awarded to the vendor that has offered exciting promotions that dramatically increased customer traffic while maintaining profitable store sales.
ALEX Brands
Vendor of the Year Award: Awarded to the vendor that provides outstanding customer service to our stores, develops new and innovative products, offers ideas, and supports all of our marketing efforts, provides excellent store support programs, and participates as a full partner with Learning Express.
Sales Award: Awarded based on sales volume with our stores based on core products.
Sales Increase Award: Awarded based on sales increase with our stores based on core products.
Water Sports

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.