Learning Express Toys introduced a Toy Store Conversion Program and invited existing independent toy and gift store owners to learn more about the benefits of franchising.

The Conversion Program builds off the 2017 conversion of Mountain Top Toys, a Learning Express store. The store, owned by franchisees Patrick and Joanna Holland, has served the Signal Mountain community for more than 25 years. It remains locally-owned and operated, but now the Hollands take advantage of Learning Express resources to help run their business.

The Store Conversion Program officially launched at the Toy Association’s International Toy Fair in New York City. Learning Express plans to offer store conversion opportunities in all 50 states. Click here for more information.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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