Learning Resources, Educational Insights Score Target Placement for New Collectibles Lines

Learning Resources and its subsidiary Educational Insights secured placements for their Beaker Creatures and Playfoam Pals collectibles lines at Target. The news comes as the companies enter their second year in the growing collectibles market. Series 1 Reactor Pods from Beaker Creatures and Series 1 Wild Friends from Playfoam Pals will be available at Target stores nationwide this quarter.

Last year, Beaker Creatures launched with more than 30 collectible creatures from five alien families. This year, the creature count will grow to more than 100 with the introduction of Beaker Creatures Series 2 and 3, in addition to an assortment of new science sets.

Playfoam Pals by Educational Insights was inspired by kids who love to hide small toys inside of Playfoam. Series 1 (Wild Friends), Series 2 (Pet Party), and Series 3 (Snowy Friends) were released last year. This year will see the release of Series 4 (Fantasy Friends) in the spring and Series 5 (Monster Party) in time for Halloween.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.