Source: Learning Resources

This holiday season, Learning Resources is giving back in a new way.

The company launched a Buy One, Give One program in an effort to benefit families in need. Now through Dec. 14, for every Learning Resources toy that is purchased through Amazon, Target, or Walmart, the company will donate an educational toy or product up to a maximum donation value of $25,000.

“We are so proud that our Buy One, Give One initiative will help provide the gift of learning to those in need,” says Learning Resources CEO Rick Woldenberg. “It means a lot to us to support children and families who need it most with our developmental toys and resources, especially during the holiday season.”

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

Learning Resources says that by the end of this year it will have donated more than $1 million in educational toys and resources to an array of nonprofits and charitable organizations.

The company’s Switcheroo Coding Crew was recently deemed a top holiday toy by our sister publication, The Toy Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.