Matthew Ashton of The LEGO Group with the LEGO Everyone is Awesome Building Set | Source: The LEGO Group

The LEGO Group is looking ahead to Pride Month with the debut of a new building set that celebrates diversity and honors the LGBTQIA+ community.

LEGO Everyone is Awesome is a 346-piece building set that is inspired by the rainbow flag and includes 11 monochrome Minifigures, each of which features a unique hairstyle and color of the rainbow.

LEGO Everyone is Awesome | Source: The LEGO Group

Related: State of the Industry Q&A 2021: LEGO

“I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” says set designer Matthew Ashton, vice president, design at The LEGO Group. “Everyone is unique, and with a little more love, acceptance, and understanding in the world, we can all feel freer to be our true awesome selves! This model shows that we care and that we truly believe ‘everyone is awesome’!”

The set will launch on June 1 at LEGO Stores and on

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.