LEGO Dots is making its North American debut at Toy Fair New York this weekend.

LEGO Dots from the LEGO Group is a 2D, tile-based play concept that builders can use to create functional and wearable products, such as pencil holders, picture frames, jewelry holders, and bracelets. The surfaces of the tiles are designed for customization, giving users a more personalized form of play. The tiles are compatible with the LEGO System in Play.

The new product was announced last month when London-based artist Camille Walala used LEGO Dots in a free, interactive, public art installation at Coal Drops Yard in London’s Kings Cross, called House of Dots. Everything in the house was customized with more than 2 million LEGO Dots tiles and Walala’s distinctive patterns.

The LEGO Dots range will be available on March 1 in select retail locations, including Joann’s, Michael’s, Justice, LEGO stores, and on in the U.S. Canadian launch retailers are Toys “R” Us, Mastermind, LEGO stores, and on It will launch in Mexico at Justice, LEGO stores, and on

The launch collection includes five bracelets: Rainbow, Funky Animals, Dark Unicorn, Cosmic, and Tropical Birds. Room décor items at launch include photo cubes for displaying pictures, a jewelry holder, a pineapple pencil holder, and a mini-picture frame. A Booster Bag will also join the collection, featuring multicolored and printed tiles for custom pattern-making fun.    

The LEGO Group will showcase its product range in booth No. 1335 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.