LEGO bricks at the Jiaxing factory | Source: The LEGO Group

The LEGO Group is going to get even bigger in Asia.

In an effort to meet the long-term growth in demand for LEGO play, The LEGO Group will expand its manufacturing facility in Jiaxing, China

“In recent years we have seen strong demand for fun, creative, high quality, and safe LEGO play experiences across Asia and especially in China,” says LEGO Group Chief Operations Officer Carsten Rasmussen. “To ensure we can delight many more children and fans, we are investing in expanding production capacity and new equipment in our Jiaxing factory.” 

LEGO Manufacturing Equipment | Source: The LEGO Group

Related: The LEGO Group to Build Carbon-Neutral Factory in Vietnam

The expansion of the factory will include a new facility for molding and processing LEGO elements and a high-capacity automated warehouse. The factory currently employs 1,200 people and LEGO plans to add approximately 452,000 square feet of space through the expansion set to be completed by 2024. 

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.