Source: The LEGO Group

The LEGO Group is rockin’ into the holiday season with a festive extension to its “Rebuild the World” brand campaign that features a reimagined version of Queen’s 1979 single, “Don’t Stop Me Now.” LEGO unwrapped the new commercial today in an effort to celebrate the power of magic and imagination for the holidays.

“As with everything we do, this campaign is inspired by children whose extraordinary imaginations show us that the world is full of possibilities,” says Julia Goldin, chief product and marketing officer, The LEGO Group. “Whatever a child’s passion — whether it’s vehicles, animals, superheroes, arts and crafts, or something entirely different — with LEGO Play they can explore and rebuild the world around them while developing skills such as creative resilience, communication, and the confidence they need to thrive in it.”

Related: The LEGO Group, Target Partner for Exclusive Range of LEGO Lifestyle Products

As with this summer’s campaign spot,  the holiday commercial was developed by the LEGO Agency, LEGO Group’s in-house marketing firm. It will air on all platforms, including linear TV, digital streaming, and be used on Spotify, Snapchat, social and more.

The campaign is accompanied by new rebuilding instructions for select LEGO sets that kids can use to create new builds from existing projects and a companion gifting hub at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.