LEGO Systems has a new float being prepped to debut on Nov. 28 during the 93rd Annual Macy’s Thanksgiving Day Parade.
The Brick-changer float will hit the streets of New York City, where it will be seen by more than 3.5 million spectators along the parade route and more than 50 million viewers watching from home. The float is designed to inspire kids to “rebuild the world, one colorful brick at a time.”
Atop the float is the Brick-changer, a massive creature — part turkey, part dragon — born from the mind of a child. According to LEGO, the Brick-changer will be “carving a path through a dull monochromatic cityscape, channeling her creativity to help kids on the float imagine a better world, and together they will rebuild the brick-based landscape into a vibrant new metropolis full of endless possibilities.”
“We are incredibly thrilled to welcome the LEGO brand back to the Macy’s Parade family with a brand new float that figuratively breathes creativity into the building blocks of the imagination,” says Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “The new LEGO float is a conceptual marvel, marrying the creative and design talents of the artists of Macy’s Parade Studio with that of LEGO MasterBuilders to bring to life a magical creature that will inspire a new generation of Parade spectators.”
The Brick-changer float follows the LEGO Carousel of Imagination (2002-2004) as the company’s second float to appear in the annual Parade.
The 93rd Annual Macy’s Thanksgiving Day Parade will air on NBC on Thursday, Nov 28, from 9 a.m. to noon in all time zones.
