Licensing Expo, American International Toy Fair Announce Collaboration

licensingAdvanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, have announced a new collaboration to cross-promote attendance at their two complementary trade events next year.

Through this new alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in emerging international markets. The collaboration will also provide cross-promotional opportunities via direct mail and electronic marketing, editorial content, and co-hosted seminars.

The American International Toy Fair will take place February 16 to 19 at New York City’s Jacob K. Javits Convention Center. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17 to 19 at the Mandalay Bay Convention Center in Las Vegas.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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