Amid mounting concerns over coronavirus and the spread of COVID-19 in the U.S., the annual Licensing Expo scheduled for May has been postponed.
Licensing Expo 2020 will now take place Aug. 11-13 at the Mandalay Bay Convention Center in Las Vegas.
“We have been closely following developments since COVID–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours,” says Anna Knight, vice president licensing, Informa Markets. “With the help, cooperation, and partnership we have with MGM Resorts we have obtained favorable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August.”
The organizers promise that all exhibition bookings and visitor pre-registration will be transferred automatically to the new dates. Additional communication will be distributed in the coming days and weeks to assist in the transition.
“Licensing International fully supports the decision to reschedule Licensing Expo, says Maura Regan, president, Licensing International. “This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us.”
The Toy Book continues to monitor the fluid information surrounding the coronavirus and its effect on the industry. Click here for current updates.