Licensing International is preparing to launch a new virtual event that will serve as a crash course for those interested in the growing business of licensing.
The Licensing Essentials Course will take place June 17-18, and will be open to all brand licensing professionals — with a focus on retail executives — as well as other professionals looking to break into or expand their profile in the licensing community.
The course will cover 10 major topics and will feature guest appearances by a dozen top licensing executives.
Panels and sessions include:
- The Basics of Licensing: Terminology and mechanics of a licensing journey.
- Licensing Agreements & the Brexit Effect for Non-Lawyers: Understanding the document and how to address counterfeit products.
- Why the Licensing Agent?: The Role and obligations of an agent.
- It’s All in the Look, Style Guide Essentials: Developing a guide and bringing a brand to life.
- Let’s Get Busy, Manufacturing Licensed Products: The process and timelines for creating licensed products.
- Customer Attraction: How licensing comes alive in a retail environment.
- It’s All in the Game: Case studying Sega’s Sonic the Hedgehog against key gaming data.
- Sports Licensing: Bringing excitement from the field to the store.
- Book Worms: Leveraging events to build licensing programs.
- Making It Work at Retail: What retailers look for in licensed programs.
Participating executives:
- Mel Beer – Licensing Director, Amscan
- Susan Bolsover – Licensing & Consumer Products Director, Penguin Ventures
- Dave Collins – Managing Director, PowerStation Studios
- Rob Corney – Managing Director, Bulldog Licensing
- Paul Ellis – Head of Licensing & Retail, Team GB
- Elliot Matthews – Managing Director, Poetic Gem
- Denise Penn – Director, Business Development, Octane5
- Julia Redmond – Owner, Buyers Eye
- Jason Rice – Director of Brand Licensing, Sega
- Katie Rollings – Senior Vice President Licensing, eOne-Hasbro
- Graham Saltmarsh – UK Managing Director, Licensing International
- Helen Webster – Licensing Director, Golden Goose
Registration is open to members and non-members at licensinginternational.org. All programming sessions will be available on-demand following the event.
