LIMA Announces Keynote Panelists

Executives from Disney, LF USA, Hasbro, and more have been picked for the keynote panel at Licensing International Expo 2010, sponsored by LIMA. The panel discussion, “The Future of Entertainment Licensing,” will kick off the Expo, held June 8-10 at the Mandalay Bay Convention Center in Las Vegas.

Marty Brochstein, LIMA’s SVP of industry relations and information, will moderate the panel. Panelists will include Rick Darling, president of LF USA and executive director of Li & Fung Limited; Karen Dodge, SVP and chief merchandising officer of Toys “R” Us, Inc.; John Frascotti, global chief marketing officer at Hasbro, Inc.; Neil Friedman, president of Mattel Brands; and Andy Mooney, chairman of Disney Consumer Products.

“The Future of Entertainment Licensing” panel will discuss current challenges and examine how changes in the entertainment and retail marketplaces will affect the licensing industry. The panel is free for all show attendees. To register, go to and click on the University tab, or call 1-888-644-2022.

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