LIMA to Host Webinar on Tween and Teen Marketing

On July 14, the International Licensing Industry Merchandisers’ Association (LIMA) will host a new webinar about Millennials, “Marketing to Teens & Tweens: Insights, Strategy, and Tactics.” The webinar will be hosted by Bill Carter (above), co-founder and partner of the marketing agency Fuse Youth Marketing.

The webinar, to be held 12 p.m. to 1:30 p.m. EDT, will aim to help licensors and licensees learn strategies and tactics for capturing tweens and teen’s attention, as well as building their trust and loyalty.

The webinar is free to current LIMA members, and $99 for non-members. Registration will be accepted until 5 p.m. EDT on July 13. To register, click here.

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